Gift Cards grabbed an ever-increasing slice of the market this holiday season. Are you getting your share of the Gift Card boom? Johnson Business Machines, Inc. can help you take advantage of this growing market with your own unique Gift Card Program. Almost immediately, you can be reaping the benefits of Gift Card sales without the hassle of paper gift certificates.
Paper certificates come with more than their share of headaches. They are easy to lose and even easier to tear. They are difficult for the retailer to track and many designs lend themselves to unauthorized reproduction and fraud. For these reasons and many more, a majority of the top 100 retailers have replaced their paper gift certificates with plastic Gift Cards.
Plastic is replacing paper for a number of reasons. Electronic processing assures faster, more accurate transactions. Electronic tracking and reporting provide greater detail without the high administrative costs of managing paper certificates. Built-in control measures virtually eliminate fraud.
The most attractive Gift Card feature is its profit potential. Rechargeable Cards with a renewable balance increase customer loyalty, providing a reason to return for more shopping. Gift Cards also offer expanded opportunities for in-store promotions, cross selling, market partnerships and fund-raising.
Johnson Business Machines, Inc. is the leader in plastic Gift Card manufacturing. We design and produce millions of Gift Cards every year. Let a Gift Card boost your marketing campaign and add to your overall corporate image!