Johnson Business Machines, Inc.
Less Paper in Push for Plastic
You may not see as many credit-card offers weighing down your mailbox these days.
Less Paper in Push for Plastic Article
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Gaming Industry

The Sun Herald, Biloxi, Miss., Inside Gambling Column Mar. 28 - About two weeks ago, the Mississippi Gaming Commission announced a pilot program that authorized BMM Test Labs in Las Vegas to test ticket-in, ticket-out payment systems for slot machines, which pay in voucher slips instead of coins.
Manufacturers and casino experts all agree that slot machines and player tracking systems are only going to become more and more complicated over the next few years. During the Global Gaming Expo in Las Vegas last year, executives talked about how the next generation of slots will allow players to download games to a machine from one central server. Gamblers will be able to change games and denominations, depending upon their mood and luck. This will give players a wide range of choices and make life easier for slot managers, who won't have to worry about replacing old favorites with new games.
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Advance Planning
Johnson Business Machines can incorporate your existing logos, artwork, photographs and images, in addition to pre-produced card layouts you have already designed, or we can provide custom card design and our own design elements for you.
General Specifications: The standard card size is 2-1/8" x 3-3/8". On the card, screens and solids are OK in the area of laser imaging. If copy on the card bleeds, make sure to bleed it 1/8" beyond the edge of the card. On the form, while it is OK to bleed copy on the top, left and right, do not bleed copy on all 4 sides (we need 5/8" lock up space vertically).
Layout if you want JBM to typeset: For all orders requiring typesetting, we require a rough layout showing copy position, color separation and position of variable data. A black and white, camera copy, color separated logo should be included for best results.
Artwork Specifications
Scheduling Development
Chip Card's Business Case Requires PC Modeling Chip cards are tomorrow's computers. This is the message of organizations like Global Chipcard Alliance, Smart Card Forum, Smart Card Industry Association, OpenCard Consortium and other industry forums and consortiums. This leaves plastic card manufacturers asking, "What will be the impact on our business? What new expertise will we need? How do we develop a business case?" Here, and in the pages that follow, we have some suggestions and recommendations that may help answer these and other questions.
When a company enters into an emerging market, there's little established statistical or marketing data upon which to build a business case. A company can only draw comparisons and strategies based on the experience of other industries. We call this modeling. The trick is to find an industry similar enough to be of value.
Chip Card's Business Case Requires PC Modeling
Printing Equipment
The capability to print on plastic cards exists in a variety of options for NBS equipment. Mono printing is available in all of our equipment. This is a thermal transfer process similar in concept to skywriting, at a high resolution of 300DPI. The Horizon and Javelin printers also have color capability using dye sublimation printing, again at 300 DPI. If "flat cards" are your need, NBS has the printer to meet those needs.
Retail Notebook: Plastic cards -- privacy vs. convenience

Saturday, March 9, 2002

If you are a modern consumer, chances are your wallet is bulging with plastic cards.

Take a quick look -- there's the Costco membership card, your Safeway club card, your Nordstrom or Bon credit card, a movie rental card and maybe even a Starbucks debit card.

Add to that your Visa, MasterCard or American Express cards, your debit card, maybe a frequent flier or a hotel rewards card.
Before you were awarded one of those convenience cards, chances are pretty good that you handed over some of your personal information -- and some of your privacy.
Retail Notebook: Plastic cards -- privacy vs. convenience